Deep Roots Harvest
- Video Production
- Social Media
Deep Roots Harvest is all about two keywords that make up their mission: transparency and sustainability. Their founders are 4th generation farmers, and being clear about their process and helping the earth have a positive future are important to their cause, in addition to building their brand.
We set out to create a retail shop marketing plan that told the story of the passion that goes into their day to day operations, and why they believe that respecting the past is the key to the future. This was the kickoff of their “Farm to Body” program, which was all about featuring the steps their product takes from facility to consumer.
Every batch at Deep Roots Harvest tells a story.
The campaign rolled out in every retail shop carrying their product in the state, or roughly 90%.
The commercial was featured on a daily rotation of retail displays and resulted in Deep Roots Harvest becoming one of the top 3 brands in the state of Nevada.
The video itself has been viewed over 3 million times and counting.
Their brand positioning itself was cited as one of the strongest key features that made them attractive for acquisition before being acquired in a deal valued at more than $125 million in Q2 of 2019.