PlaySugarhouse Sportsbook
Deliverables
- Video Production
- Motion Graphics
- Graphic Design
- Social Media
- Strategy
Year
2018
Introduction
PlaySugarhouse wants to be the most trusted Sportsbook on the planet. The unique challenge with advertising for a Sportsbook is, the professional sports leagues do not license actual in-game footage to Sportsbooks in most cases. So how do you earn trust when you can’t even showcase the main entity that your core product is focused on. After reviewing the market competitors and seeing the limited options for compelling stock footage, we created a brand positioning the goes beyond the use of boring, cheesy stock sports footage. We built our own athletes from scratch.
Idea
Create compelling, animated sports footage that acts and moves like the real thing.
Result
Increase in first-time depositors, revenues, and betting action placed month-over-month since the campaign launched.
Industry nomination for the marketing campaign of the year.